Building a follow-up sequence

Followup’s four email types form a natural sequence across the weeks after an order. This page suggests timing and copy, and shows how the pieces fit together. All of it is set under WooCommerce → Follow-ups.

A sensible default sequence

Type	Trigger status	Delay	Goal
Thank-you	Completed	1–2 days	Confirm care, set a warm tone
Review request	Completed	10–14 days	Collect reviews once product is in use
Cross-sell	Completed	14–21 days	Suggest complementary products
Win-back	Completed	60–90 days	Re-engage lapsed customers

Adjust the delays to your products. A consumable that runs out in a month wants a shorter win-back; a durable good wants a longer one.

Thank-you

Keep it short and human. Confirm the order arrived (or shipped), thank the customer, and offer a contact route for questions.

Subject: Thank you for your order, {customer}!

Hi {customer},

Thanks for your order {order} from {site}. We hope you love it.
If anything's not right, just reply to this email.

Review request

Send once the customer has had the product long enough to form an opinion. Ask directly and make it easy.

Subject: How are you getting on, {customer}?

Hi {customer},

You ordered from {site} a couple of weeks ago (order {order}).
If you have a minute, we'd really appreciate a quick review.

Cross-sell

Suggest related products while the brand is fresh. Reference the prior purchase to stay relevant.

Subject: A few things that go well with your order

Hi {customer},

Since your order {order}, we thought you might like a few
related picks from {site}.

Win-back

Re-engage customers who have gone quiet. A longer delay and a friendly nudge work best.

Subject: We miss you at {site}, {customer}

Hi {customer},

It's been a while since order {order}. Here's what's new —
we'd love to see you back.

Testing the flow

Enable a type and set its delay to 0 days.
Place a test order and move it to the trigger status.
Trigger wp-cron (or wait for the daily run) and confirm the email arrives.
Run the task again — the same follow-up should not be sent twice for that order.

Configuration — every setting explained.
FAQ — common questions.