Authoring FAQs

This page covers the everyday ways to build and place product FAQs.

Add FAQs to a single product

1. Open the product in the editor.
2. In the Product data panel, click the FAQs tab.
3. Add question/answer rows with the repeater — for example Is this dishwasher safe? with a short answer.
4. Update the product.

The FAQs render on the product page in your chosen position.

Build a reusable set

For answers shared across many products (shipping, returns, warranty):

1. Go to FAQ Sets and create a set, for example Shipping & returns.
2. Add the common question/answer rows.
3. Assign the set to specific products or to whole product categories.

On each product, the set’s items are merged with that product’s own FAQs and de-duplicated automatically — so you maintain shared answers in one place.

Choose placement and structured data

Under WooCommerce → Answers:

1. Set Placement to a dedicated “FAQs” product-information tab, or directly after the product summary.
2. Optionally enable FAQ structured data (FAQPage JSON-LD). Only enable it if the FAQs are genuinely visible on the page.

Render FAQs with the shortcode

Use the shortcode to place a product’s FAQ accordion outside the standard positions:

[answers_faqs id="123" heading="Common questions"]

• With no attributes, it uses the current product on a single product page.
• id targets a specific product.
• heading adds a heading above the accordion.

Verify on the storefront

1. Open a product with FAQs — the accordion renders in your chosen position.
2. Operate it by keyboard: each question is a button with visible focus and aria-expanded.
3. If JSON-LD is on, confirm FAQPage markup appears in the page source for products that have FAQs.

Why it helps

Answering pre-sale questions on the product page reduces support tickets and removes a common reason shoppers hesitate — which lifts conversions. Reusable sets keep the answers consistent across your catalogue, and optional structured data helps search engines surface them.