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Followup

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Followup sends two automated post-purchase emails to WooCommerce customers: a thank-you and a review request, each going out a configurable number of days after an order reaches a status such as Completed. It runs on wp-cron and sends through wp_mail, so there is no external service and no account to sign up for.

Why stores pick Followup

Section titled “Why stores pick Followup”

Followup is one small plugin for post-purchase email, not a marketing-automation suite. A daily background task finds orders that are due and sends each follow-up once, recording it against the order so it is never repeated, even if two cron runs overlap. The free edition is the full GPL product.

What it sends

Section titled “What it sends”

Two email types ship ready to use, defined in the plugin and shown on one settings screen:

  • Thank-you, a short note shortly after the order is fulfilled. Enabled by default, triggered on Completed, delay 1 day.
  • Review request, asks for a review once the customer has had time with the product. Enabled by default, triggered on Completed, delay 7 days.

For each type you control whether it is enabled, which order status triggers it, how many days to wait, and the subject and body. Subjects and bodies support three tokens, {customer} (billing first name), {order} (order number) and {site} (site name).

How sending works

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A daily wp-cron event (followup_daily_event) runs once a day. For every enabled type it finds orders in the trigger status that are old enough, at least the configured delay in days, and that have not already had this follow-up, then sends one email per order with wp_mail. The send is marked against the order before the mail goes out and rolled back if wp_mail fails, so a transient failure retries the next day and a successful send never repeats.

The event is scheduled on activation (one hour after) and re-scheduled automatically on the next admin page load if it is ever lost, so an update that skips re-activation does not silently stop the emails.

Sender

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All follow-ups share one From name and From email, set on the settings screen. Leave them blank and Followup uses your site name and the site admin email. Because it sends through wp_mail, any SMTP or transactional-email plugin you already run handles delivery.

Editions

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  • Free, the thank-you and review-request types with per-type enable, trigger status, delay and templates, plus the idempotent daily sender. This is the whole product, not a trial.
  • Pro (planned), HTML/branded email bodies (via the followup/mail filter), additional follow-up types and reporting. Pro builds on the free plugin; it does not gate basic follow-up.

Next steps

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