WooCommerce post-purchase emails: thank customers and request reviews
By Mariusz Szatkowski · Updated: 2026-06-22
Post-purchase emails keep the conversation going after checkout. A thank-you message confirms the relationship, and a review request asks at the right time instead of hoping the customer returns.
How Followup helps
Followup for WooCommerce sends thank-you and review-request emails after an order reaches a chosen status and delay. It uses WordPress mail and records sends on the order to avoid duplicates.
Followup Pro adds branded HTML, custom sequences, coupon blocks, send reporting, scheduling and open/click tracking.
The short version
Start with one thank-you and one review request. Add sequences only when the basic follow-up is already useful.