Pricing Followup

Followup pricing: free edition, features, documentation and roadmap for this WooCommerce plugin.

Plans and pricing

FREE

Free

Open source under the GPL. No account, no card.

0 PLN
Coming soon

30-day money-back guarantee. No risk.

Frequently asked questions

Does it require WooCommerce?

Yes, WooCommerce must be installed and active. Followup reads orders through WooCommerce functions and will not run without it. The plugin declares WooCommerce as a required plugin (Requires Plugins: woocommerce).

When are emails actually sent?

A daily wp-cron event checks for orders that have been in the configured trigger status for at least the configured number of days. It sends each follow-up only to orders that have not received it yet. The event self-heals if it is lost, rescheduling itself on the next admin page load.

Will a customer ever get the same email twice?

No. After sending, each follow-up type is recorded on the order as meta (_followup_sent_{type}), so it is never sent again for that order. The order is claimed before sending, and the flag is rolled back only on a failed send so it can retry the next day. This means even overlapping cron runs will not duplicate a message.

Which placeholders can I use?

Followup supports three placeholders: {customer} (the customer's first name), {order} (the order number) and {site} (your store name). They work in both the subject and the body. When the first name is empty, {customer} falls back to "there".

Which email types are included?

The free version includes two follow-up types: thank-you and review request. Each type has its own enable toggle, trigger status, delay in days, and its own subject and body. By default the thank-you sends 1 day, and the review request 7 days, after the Completed status.

Do I need an external email provider?

No. Followup sends through your store's wp_mail, so it uses the same mail setup as the rest of WordPress. There is no account, no API key and no connection to an external service. If you use an SMTP plugin, follow-ups go through it like any other email.

Can I change the sender?

Yes. You set a global From name and email that apply to all follow-up messages. When left blank, Followup falls back to your store name and the site admin email.

Are overlapping cron runs safe?

Yes. Sending is idempotent: an order is marked as sent before the send itself, and the flag is re-checked to avoid a race between parallel runs. Each run processes at most 200 orders per type, so the load stays bounded.

Are the plugins open source and GPL-licensed?

Yes. Every plugin, free and PRO, is licensed under the GPL. You are free to use, modify and self-host the code on your own sites, and a PRO purchase does not restrict those GPL freedoms. A PRO licence adds automatic updates and product support, not different rights to the code.

Can I try it before buying?

Yes. The free edition is a complete product on WordPress.org, not a time-limited trial, so you can run it indefinitely. It covers the core use case in full, and you upgrade to PRO only when your store needs the advanced features. There is no account or card required to use the free edition.

On how many sites can I use a PRO licence?

Each plan covers a set number of sites: a single site, five sites, or unlimited sites. The licence is tied to your account and determines how many sites receive automatic updates and support. If your store grows beyond your plan, you can upgrade to a larger site count at any time.

Is there a money-back guarantee?

Yes. PRO purchases include a 30-day money-back guarantee unless a product page states otherwise. If the plugin is not the right fit, request a refund within 30 days through Freemius support or [email protected]. Refunds are returned to your original payment method.

Who handles payment, invoices and VAT?

Checkout is handled by Freemius, our Merchant of Record. Freemius processes the payment, applies the correct VAT for your country, issues the invoice, and manages renewals. If you have a valid EU VAT ID, you can enter it at checkout to apply the reverse-charge exemption.

Do subscriptions renew automatically?

PRO licences are annual and renew automatically while auto-renewal is enabled, so your updates and support continue without interruption. You can cancel future renewals at any time from your Freemius account before the renewal date. Cancelling stops future charges while your current term stays active until it ends.

What does support include, and how fast is it?

An active PRO licence includes email support for installation, configuration and defects in our own plugins, on a best-effort basis with no guaranteed response time. Support does not cover custom development, theme customisation, or conflicts caused by third-party plugins. For the free edition, community help is available through WordPress.org and GitHub.

Should I test the plugin before using it on a live store?

Yes. We recommend installing and fully testing any plugin on a local copy or a staging environment identical to production, with a current backup, before activating it on a live store. This lets you confirm compatibility with your theme and other plugins without risking your production site. Installing directly on production is at your own risk.