PRO edition

Swatch Pro

Variation swatches for stores that want more

Swatch Pro extends the free swatches with image swatches per attribute term, per-variation gallery strips, archive-loop previews, rich tooltips and per-attribute sizing.

Extends Swatch FREE
Image swatches, galleries, archive swatches, tooltips and sizing, shipped Requires the free Swatch plugin Delivered through Freemius

PRO features

Image swatches, per-variation galleries, archive swatches, rich tooltips and custom sizing — feature-complete PRO.

Image swatches

Upload an image per attribute term rendered as a thumbnail swatch on the product page.

Per-variation gallery

Extra gallery images per variation with a thumbnail strip below the main gallery.

Archive swatches

Show swatches on shop, category, tag and search listings with links to the product and selected option.

Rich tooltips

Preview the colour chip, label or swatch image on hover and keyboard focus on product and archive pages.

Custom sizes and shapes

Small/large swatches and circle, square, rounded or pill shapes per global attribute.

What PRO adds, and why it matters

Image swatches

Upload an image per attribute term rendered as a thumbnail swatch on the product page.

Per-variation gallery

Extra gallery images per variation with a thumbnail strip below the main gallery.

Archive swatches

Show swatches on shop, category, tag and search listings with links to the product and selected option.

Rich tooltips

Preview the colour chip, label or swatch image on hover and keyboard focus on product and archive pages.

Custom sizes and shapes

Small/large swatches and circle, square, rounded or pill shapes per global attribute.

What you get: FREE vs PRO

PRO keeps everything in the free plugin and adds the modules below.

Feature FREE PRO
Colour and button swatches
Type per attribute
Colour and label per term
Native variations form
Keyboard operable
Accessible visuals
Graceful fallback
Settings page
Image swatches ×
Per-variation gallery ×
Archive swatches ×
Rich tooltips ×
Custom sizes and shapes ×

Swatch vs Variation Swatches vs YITH Color & Label Variations

How Swatch compares to the popular WooCommerce variation swatches plugins.

SwatchVariation SwatchesYITH Color & Label
Free version YesYesYes
Color + button/label swatches YesYesYes
Swatch type per attribute YesYes
Color or label per term YesYesYes
Uses the native variation form (no rebuild) Yes
Keyboard + screen-reader accessible Yes
No jQuery (lightweight) Yes
Open source (GPLv2) YesCore GPLCore GPL
Paid plan price from €29/yr$49/yrFree + premium

Competitor data and pricing as of June 2026; check the vendors' sites for current pricing.

Start with Swatch FREE

Swatch Pro extends the free plugin with image swatches, per-variation galleries, archive-loop previews, rich tooltips and per-attribute sizing. The free edition ships accessible colour and button/label swatches wired into the native variations form.

Support and resources

Every plugin has its own documentation with setup walkthroughs. Bugs and questions go to the public GitHub repository for that plugin, we answer in the open.

Frequently asked questions

Does Swatch Pro require the free Swatch plugin?

Yes. Swatch Pro is an add-on, it requires Swatch FREE version 0.1.4 or later installed and active.

What ships today?

Image swatches, per-variation gallery strips, archive-loop swatches, rich tooltips and per-attribute sizing (version 0.5.0). Swatch Pro is feature-complete for the current roadmap.

Where do I get Swatch Pro?

Swatch Pro is sold and delivered through Freemius, which also handles licensing and automatic updates. It is not in the WordPress.org directory.

How much does PRO cost?

Yes, pricing is final. PRO is €29/year for 1 site, €59 for 5 sites, and €99 for unlimited sites, billed in EUR through Freemius. PL visitors see an approximate PLN price.

How does Swatch compare to Variation Swatches and YITH Color & Label Variations?

All three turn variation dropdowns into colour and label swatches. Swatch uses the native variation form, is keyboard accessible and jQuery-free, free and open source with PRO from €29/yr, versus Variation Swatches Pro at $49/yr. Pricing as of June 2026.

Swatch FREE + Swatch Pro

Start with the free colour and label swatches. PRO adds image swatches, per-variation galleries, archive-loop previews, tooltips and per-attribute sizing — feature-complete.

Get PRO