Followup Pro
Post-purchase emails for stores that want more
Followup Pro extends the free post-purchase emails with branded HTML templates, custom sequences, coupon blocks, send reporting, send-time scheduling and open/click tracking.
PRO features
Branded HTML, custom sequences, coupons, reporting, scheduling and open/click tracking are available today.
Branded HTML emails
Wrap Followup messages in an HTML template with a heading, intro text, footer and accent colour.
Custom post-purchase sequences
Build up to eight post-purchase email steps with their own status, delay, subject and body on WooCommerce → Followup Sequence.
Coupon blocks
Create single-use WooCommerce coupons per order. Use the {coupon} placeholder or auto-append the offer to every email.
Send reporting
Track how many follow-ups were sent per sequence step on WooCommerce → Followup Reports.
Send-time scheduling
Send at a chosen store-timezone hour or on chosen weekdays via WooCommerce → Followup Schedule.
Open and click reporting
Track aggregate opens and link clicks per sequence step on WooCommerce → Followup Reports.
What PRO adds, and why it matters
Branded HTML emails
Wrap Followup messages in an HTML template with a heading, intro text, footer and accent colour.
Custom post-purchase sequences
Build up to eight post-purchase email steps with their own status, delay, subject and body on WooCommerce → Followup Sequence.
Coupon blocks
Create single-use WooCommerce coupons per order. Use the {coupon} placeholder or auto-append the offer to every email.
Send reporting
Track how many follow-ups were sent per sequence step on WooCommerce → Followup Reports.
Send-time scheduling
Send at a chosen store-timezone hour or on chosen weekdays via WooCommerce → Followup Schedule.
Open and click reporting
Track aggregate opens and link clicks per sequence step on WooCommerce → Followup Reports.
What you get: FREE vs PRO
PRO keeps everything in the free plugin and adds the modules below.
Followup vs AutomateWoo vs Metorik
How Followup compares to the popular WooCommerce post-purchase email plugins.
| Followup | AutomateWoo | Metorik | |
|---|---|---|---|
| Free version | Yes | No | Trial only |
| Post-purchase trigger emails | Yes | Yes | Yes |
| Self-hosted, no external service | Yes | Yes | No |
| Custom email sequences | Pro | Yes | Yes |
| Open and click reporting | Pro | Yes | Yes |
| Coupon blocks in emails | Pro | Yes | — |
| Open source (GPLv2) | Yes | Core GPL | Proprietary |
| Paid plan price | from €29/yr | Paid only | Paid, usage-based |
Competitor data and pricing as of June 2026; check the vendors' sites for current pricing.
Start with Followup FREE
Followup Pro extends the free plugin. FREE gives four post-purchase email types, while PRO adds branded HTML and custom sequence steps.
Support and resources
Every plugin has its own documentation with setup walkthroughs. Bugs and questions go to the public GitHub repository for that plugin, we answer in the open.
Frequently asked questions
Does Followup Pro require the free Followup plugin?
Yes. Followup Pro is an add-on, it requires Followup FREE installed and active.
What is already available in PRO?
Branded HTML email templates, custom post-purchase sequences, coupon blocks, send reporting, send-time scheduling and open/click tracking (version 0.5.0). Followup Pro is feature-complete for the current roadmap.
Where do I get Followup Pro?
Followup Pro is sold through Freemius, which also handles licensing and automatic updates. It is not in the WordPress.org directory.
How much does PRO cost?
Yes. You pay €29/year for 1 site, €59 for 5 sites, or €99 for unlimited sites, billed in EUR via Freemius. Polish visitors see an estimated PLN price.
How does Followup compare to AutomateWoo and Metorik?
Followup sends post-purchase emails entirely from your own site with no external service, and its Pro edition adds branded sequences, coupon blocks, and open and click reporting from €29/yr. AutomateWoo is the official WooCommerce automation extension and Metorik Engage is a hosted, usage-based service. Pricing as of June 2026.
Followup FREE + Followup Pro
Start with free post-purchase emails. PRO adds branded HTML, custom sequences, coupons, reporting, scheduling and open/click tracking.
Get PRO